01
External Leadership
“Before we go deep, we clear the surface.”
We start by creating space and stability in your environment and commitments, and by simplifying your external world.
Routine, habits, relationships, time management
“The first and best victory is to conquer self.” — Plato
Welcome
Self-leadership coaching for high-achieving men
Lead yourself first. I’m Max Wilson — a former barrister and lecturer turned award-winning self-leadership coach and facilitator, working from Guildford, Surrey and online.
I specialise in helping high-achieving men thrive in all areas of their life, without sacrificing their wellbeing in the process. I work with both individuals and teams.
I’m known for being calm, approachable and “unstuffy” — not your typical drill-sergeant, alpha-male coach. But the work I do is deeply transformative.
LLB (Hons), BPTC, PgCHE, FHEA, ICF (ACC®)
Accredited
As featured in
Self-leadership
What is self-leadership?
Self-leadership is the practice of becoming an effective leader of your own life.
We’re often taught how to lead and support others, but rarely how to lead and support ourselves.
Don’t just take my word for it — check out my testimonials. Curious about my story? Read it here.
The framework
The three levels of self-leadership
Self-leadership unfolds across three interconnected levels — external leadership, mindset leadership and core leadership. As we deepen in each of these, we move closer to what I call the “Sovereign Self” — our most aligned, centred and authentic state of being.
From this place, you stop leading from a place of stress, overwhelm and disconnection and start leading from a place of clarity, calm and deep inner knowing.
02
Mindset Leadership
“Rewriting your inner narrative.”
Next we shift inward. We uncover and transform limiting beliefs, quiet the inner critic and release outdated stories.
Inner critic, beliefs, narratives, emotional patterns
03
Core Leadership
“Coming home to your core.”
At this deepest level, we reconnect you with your truest self — your values, needs, desires and purpose, helping guide your life from the inside out.
Values, purpose, identity, intuition, authentic & higher self
How we can work
A path that fits you
1:1 Coaching
Private coaching for high-achieving men ready to rebuild from the inside out.
Walking Coaching
In-person sessions in the Chantries from Golden Fords Café, Surrey.
Men’s Online Support Group
The Vulnerability Club® — monthly Zoom circle. Join on the dedicated Club site.
Men’s Group Coaching Programme
The Sovereign Self Programme — a six-month small-group journey.
Facilitation & team training
Training, team coaching and speaking on self-leadership and workplace wellbeing.
Client words
Don’t just take my word for it
“I worked with Max for just under 12 months and he demonstrates the highest level of professionalism, care and support. There are tools that I have learned that I will carry through the rest of my life and would recommend him to anyone. I have worked with a few coaches over the ye…”
“Wow... what an amazing journey with Max!!! Amazing work, professionalism, understanding, support, kindness, straight talking along with recommendations. I can honestly say, if you asked me in December 2024 if I was in a good place, happy and content in life, the straight answer w…”
“I started coaching with Max following a very difficult period of time at work. I was feeling stressed, burnt out and unenthusiastic about things both at work and at home. I found I was consoling myself with thinking things would get better or quieten down ‘next week’ or maybe jus…”
“Max's coaching style is the epitome of calm assurance. From the moment I began working with him, I felt a sense of ease that allowed me to open up about my past and current challenges without hesitation. The welcoming environment he creates is unparalleled, making it effortless t…”
“After having worked with Max for number of months I have gained a wealth of insights that have supported me on my personal and professional journey. Whatever the goal of my sessions, and these have been many and varied, I have gained clarity, insight and perspective, and formulat…”
“I am glad to have worked with Max and have absolutely no regrets. I feel quite like a new person; having gained clarity and started on my journey to more confident and purposeful living. Max is down-to-earth which makes him ‘approachable’ and has a calm demeanor that unavoidably …”
FAQ
Questions people ask
Curious whether we’re a good fit?
Book a free discovery call. Tell me a little about where you are — I’ll write back and we can see if there’s a next step.